shadow

AR in the Car

Posted on by Robert Luna

Mercedes-Benz HUD

Distraction or interaction?

I’m not much of a gamer. Something about the visual perception of movement that makes me want to take some disequilibrium medicine when I play. Nonetheless, when AR technology came to gaming a few years back I thought the breakthrough might lend itself nicely to smart navigation options in vehicles. Or at least, alternative navigation. Apparently so did some auto companies.

I’d be prone to focusing on the displays and not the sneaky pothole coming up. I just know it! Judge for yourself how well you’d adapt to yet another visual activity on your journey down the highway. Link.